Business

Fluidra’s field of activity is the swimming pool and wellness sector. There are more than 17 million pools in the world.

We wake up every day to create the perfect pool experience responsibly. We design, manufacture and distribute all of the components required for the construction, refurbishment, improvement and maintenance of residential and commercial pools.

As continuous innovation is one of our pillars, Fluidra is able to provide products and services that are increasingly automated, efficient, sustainable and cheaper to maintain.

Residential Pools

Fluidra manufactures and distributes products, and provides services, which are essential to building and maintaining residential pools, which is carried out by our customers, the pool pro.  Aftermarket business, i.e. refurbishment and maintenance, accounts for more than 70% of total sales.

Fluidra has the most comprehensive range of products, such as pump and filtration units, LED lighting, protection and safety features, coatings, ornamental waterfalls, products and automatic devices for disinfection and water treatment, white goods, heating, automated cleaning with robots, connectivity and home automation.

They say that a pool is as unique as its owner. Fluidra offers alternatives to concrete pool shells, such as easy going above-ground pools by GRE, high-edge Italian design pools by Laghetto, natural pools and ponds by AquaForte and luxury stainless steel pools by AstralPool.

Commercial pools

Commercial pools are for public use, such as pools in hotels and resorts, municipal pools, top-level competition pools, spa and wellness centers, lagoons and ornamental fountains.

In order to respond to the growing international demand for end-to-end projects, Fluidra has its own engineering unit. Its team of experts has long-standing experience in coming up with ideas for designing and assisting in the execution of projects in water facilities around the world.

Learn more about about our Projects.

In some countries, beyond the core business of Pool & Wellness, Fluidra distributes components for irrigation systems, and manufactures and distributes a high-end range of products for industrial fluid handling and flow control, both mainly under the Cepex brand.