Wednesday 22 of February of 2012
Fluidra, a Spanish listed multinational group with the commitment to develop applications for the sustainable use of water has opened its subsidiary in Indonesia. Placed in the country’s capital, Jakarta, the subsidiary completes the plans of internationalization of the Group in South East Asia, area in which the company is already present in China, Malaysia, Singapore and Thailand.
The company, which in Asia will be Fluidra Indonesia, will access through this new market thanks to the acquisition of Dunia Renang, the second swimming pool company of the country, with a market share of 20% and a turnover of 3 million Euros.
The new branch office is placed in the business center of south Jakarta, the country capital, and the neuralgic business centre. With 1750 square meters, including offices and warehouses, and 20 employees, It will trade with products from the Spanish, Chinese and Australian factories. Fluidra will follow its strategy of product diversification and will introduce its water treatment and fluid handling business units.
Eloi Planes, CEO of Fluidra states: “with this new branch we make a great new step in the frame of our internationalization strategy, Fluidra is in 37 countries now. We are very watchful on the opportunities in every continent. The acquisition of Dunia Renang matches perfectly with our expansion plans in the area. We estimate a fast growth in the business in the coming years, and in this way we make sure to get more projects in stable islands as Bali, Surabaya or Sumatra.
Indonesia, with 220 million people, is the fourth most populous country in the world and has the kind of weather conditions that invite to enjoy swimming pools. Besides, as in the rest of the area, there are a growing number of hotels under construction which need spas and water facilities.
This country has been experiencing an annual growth of 5% in the last decade and it is considered by the OCDE as a one of the strongest markets of the South East of Asia, and the 5th emerging country after the BRIC (Brasil, Rusia, India & China). It is a member of the G-20 of the most outstanding economies in the world, and the forecasts says its economy will continue growing during the next decade thanks to its domestic demand.
This growth turns Indonesia into a country with opportunities for all the business areas of Fluidra: swimming pool/wellness, water treatment, water handling and irrigation.
To boost the business in Asia, one of the continents with a higher growth potential for Fluidra, the Group has decided to create a new organization. The Asia division will bring together the operations of China, Malaysia, Singapore and Thailand, countries which, altogether with Indonesia are present in Fluidra.
The new branch will be managed by Phil Jin, an American born in China with a strong experience as a Manager and CEO in multinational companies of the area
Fluidra, national and international benchmark for sustainable use of water
Fluidra is a multinational group listed on the Spanish Stock Exchange, dedicated to developing applications for sustainable water use. The company specialises in solutions for water conservation, handling, treatment and enjoyment.
Fluidra operates in 37 countries by way of 150 branches and production centres located in the main markets. Fluidra products are distributed to more than 170 countries due to an extensive sales network. The group has some 3,700 employees.
Respect for water and its rational use are two concepts at the core of the philosophy of the group. The companies which comprise Fluidra, some of these with 40 years of experience, have grown with this vision, specializing in a four business units: water treatment, fluid handling, irrigation and pool/wellness.