Fluidra Accelera takes an active involvement in the ideas submitted from day one. It immediately conducts a feasibility study of a project to assess it and find out whether it is ready for accelerated growth. If it is, the project is selected and goes into the incubation or acceleration process, which will last from 4 to 12 months.
During the time that the acceleration process lasts, the start-ups have the support of mentors and experts from the Fluidra group, who provide their expertise in a business’ development, industrialization, scalability and management plan.
When the acceleration stage has been completed, Fluidra Accelera arranges actions to attract investors, including a communication plan, so that the projects are introduced to investment networks, etc.
Unlike other accelerators, Fluidra Accelera’s assistance focuses on post-investment advice, when a start-up should launch itself into the market and build up a sound business.
The involvement of Fluidra’s top-level senior management is one of Accelera’s strengths. In addition, their experience in stock markets has a direct impact on the ability to prioritize and better explain the projects in line with investors’ expectations.