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Mission and Values


Our mission is to create the perfect Pool and Wellness experience

Our mission by stakeholder


shareholder and investor

Fluidra generates sustainable value within an ethical business and financial environment.


Fluidra provides a great place to work where the employees can realize their full potential and be recognized.


Fluidra helps grow their business by providing innovative quality product and services.


Fluidra develops strong partnerships through innovation, quality, service level and cost.

end user 

Fluidra creates the perfect pool and wellness experience to enhance comfort, enjoyment and peace of mind.

planet & society

Fluidra commits to use sustainable products and practices to protect future generations.


Customer Collaboration

We add value for our users and customers

Excellence and innovation

We continuously improve and aim to be the best

Learn and adapt

We are open minded, flexible and positive


1+1 > 2 We are humble and inclusive

Honesty and trust

We are honest, transparent and accessible

Passion for success

We are committed, accountable and consistent