{"id":64398,"date":"2026-05-22T09:00:00","date_gmt":"2026-05-22T07:00:00","guid":{"rendered":"https:\/\/www.fluidra.com\/?post_type=new&#038;p=64398"},"modified":"2026-05-21T14:51:59","modified_gmt":"2026-05-21T12:51:59","slug":"hotel-revpar","status":"publish","type":"new","link":"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/","title":{"rendered":"Hotel RevPAR: how to increase revenue with pool and wellness areas\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Taula de continguts<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/#What_exactly_is_RevPAR_and_why_is_it_different_from_ADR\" >What exactly is RevPAR and why is it different from ADR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/#Why_is_your_RevPAR_low_The_3_main_reasons\" >Why is your RevPAR low? The 3 main reasons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/#From_RevPAR_to_TRevPAR_The_shift_that_transformed_hotels_with_spas_and_swimming_pools\" >From RevPAR to TRevPAR: The shift that transformed hotels with spas and swimming pools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/#5_strategies_to_increase_RevPAR_and_TRevPAR_with_wellness\" >5 strategies to increase RevPAR (and TRevPAR) with wellness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fluidra.com\/ca\/solucions-comercials\/inspiracio\/bloc\/hotel-revpar\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_exactly_is_RevPAR_and_why_is_it_different_from_ADR\"><\/span><strong>What exactly is RevPAR and why is it different from ADR?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>RevPAR <\/strong>(Revenue Per Available Room) is a figure that tells you exactly how much revenue you generate per available room in your hotel, regardless of whether that room is occupied or not.<\/p>\n\n\n\n<p>Unlike <strong>ADR <\/strong>(Average Daily Rate), which only measures the average price of rooms sold, RevPAR gives you the full picture: it includes empty rooms, occupied rooms and everything in between. That\u2019s why savvy hoteliers use it as a true metric.<\/p>\n\n\n\n<p>Imagine two hotels with the same ADR (\u20ac100 per night):<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><p><strong>Hotel<\/strong><\/p><\/td><td><p><strong>Occupancy<\/strong><\/p><\/td><td><p><strong>RevPAR<\/strong><\/p><\/td><\/tr><tr><td><p><strong>Hotel A<\/strong><\/p><\/td><td><p>90% \u00d7 \u20ac100<\/p><\/td><td><p>\u20ac90 RevPAR<\/p><\/td><\/tr><tr><td><p><strong>Hotel B<\/strong><\/p><\/td><td><p>70% \u00d7 \u20ac100<\/p><\/td><td><p>\u20ac70 RevPAR<\/p><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Hotel A earns \u20ac20 more per available room each night. In a 100-room hotel, that\u2019s an extra \u20ac2,000 a day. Now multiply that by 365 days.<\/p>\n\n\n\n<p>RevPAR combines the two factors that really matter\u2014occupancy and rate\u2014into a figure that doesn\u2019t lie. That\u2019s why it\u2019s the favourite metric of investors, banks, and owners who know what they\u2019re doing.<\/p>\n\n\n\n<p><strong>How is RevPAR calculated? (Simple 2-step formula)<\/strong><\/p>\n\n\n\n<p>The good news is that calculating RevPAR is incredibly simple. You have two options:<\/p>\n\n\n\n<p><strong>Option 1 (Direct method)<\/strong><\/p>\n\n\n\n<p>RevPAR = Total accommodation revenue \u00f7 Available rooms<\/p>\n\n\n\n<p><strong>Option 2 (Quick method)<\/strong><\/p>\n\n\n\n<p>RevPAR = ADR \u00d7 Occupancy rate<\/p>\n\n\n\n<p>Let\u2019s look at a real-life example:<\/p>\n\n\n\n<p>Your hotel has 120 rooms. Last night, 75 were occupied at \u20ac120 each. That\u2019s \u20ac9,000 in revenue.<\/p>\n\n\n\n<p>RevPAR = \u20ac9,000 \u00f7 120 rooms = <strong>\u20ac75 RevPAR<\/strong><\/p>\n\n\n\n<p>Or using the other formula:<\/p>\n\n\n\n<p>RevPAR = \u20ac120 ADR \u00d7 0.75 occupancy = <strong>\u20ac75 RevPAR<\/strong><\/p>\n\n\n\n<p>Both give the same result. Choose whichever is easiest for you.<\/p>\n\n\n\n<p><strong>Important note: <\/strong>If your hotel has a spa, restaurant, swimming pool or other services that generate revenue during a stay, consider using <strong>TRevPAR <\/strong>(Total Revenue Per Available Room), which includes ALL revenue, not just accommodation. For hotels with premium amenities, TRevPAR is the metric that shows you true profitability. You can learn more about revenue management in the <a href=\"https:\/\/www.mylighthouse.com\/resources\/blog\/trevpar\" target=\"_blank\" rel=\"noopener\">comprehensive guide to Revenue Management in hotels.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_your_RevPAR_low_The_3_main_reasons\"><\/span><strong>Why is your RevPAR low? The 3 main reasons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your RevPAR is lower than that of your competitors, the problem lies in one of these three areas:<\/p>\n\n\n\n<p><strong>Reason 1: Too many empty rooms (occupancy problem)<\/strong><\/p>\n\n\n\n<p>When your occupancy rate drops, your RevPAR drops with it, even if your ADR is good. The solution requires more than just lowering prices: targeted marketing, strategic partnerships with agencies, and off-season campaigns. But here\u2019s the catch: if your hotel doesn\u2019t have the amenities guests want, marketing only brings people to the door\u2014it doesn\u2019t convince them to stay.<\/p>\n\n\n\n<p><strong>Reason 2: Rates too low to compete (ADR problem)<\/strong><\/p>\n\n\n\n<p>If you\u2019re competing solely on price, you\u2019ll always lose out to large hotel chains. A low ADR is a symptom of an underlying issue: a lack of differentiation. Guests don\u2019t pay more just because they can. They pay more when they perceive value.<\/p>\n\n\n\n<p><strong>Reason 3: Guests aren\u2019t spending on additional services (ancillary revenue)<\/strong><\/p>\n\n\n\n<p>Here is the shift in mindset that makes all the difference:<\/p>\n\n\n\n<p>A guest who stays the night at your hotel generates accommodation revenue. But that same guest who has access to a quality spa, a spotless swimming pool or wellness experience <strong>generates 40\u201350% more money in total revenue<\/strong>.<\/p>\n\n\n\n<p>Without premium amenities, guests literally have no reason to pay a 5-star rate. A <strong>well-designed aquatic area justifies rates that are 20\u201330% higher<\/strong>. Not because people are stupid. Because they are actually buying different experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.fluidra.com\/wp-content\/uploads\/2026\/05\/Hotel-RevPAR-1-1024x683.jpg\" alt=\"Hotel RevPAR\" class=\"wp-image-64394\" title=\"\" srcset=\"https:\/\/www.fluidra.com\/wp-content\/uploads\/2026\/05\/Hotel-RevPAR-1-1024x683.jpg 1024w, https:\/\/www.fluidra.com\/wp-content\/uploads\/2026\/05\/Hotel-RevPAR-1-300x200.jpg 300w, https:\/\/www.fluidra.com\/wp-content\/uploads\/2026\/05\/Hotel-RevPAR-1-768x512.jpg 768w, https:\/\/www.fluidra.com\/wp-content\/uploads\/2026\/05\/Hotel-RevPAR-1-1536x1024.jpg 1536w, https:\/\/www.fluidra.com\/wp-content\/uploads\/2026\/05\/Hotel-RevPAR-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">BDTW5P Le Meridien Ile Maurice Hotel, Pointe Aux Piments, Mauritius<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_RevPAR_to_TRevPAR_The_shift_that_transformed_hotels_with_spas_and_swimming_pools\"><\/span><strong>From RevPAR to TRevPAR: The shift that transformed hotels with spas and swimming pools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>RevPAR measures ONLY accommodation revenue. It is incomplete. For hotels with a swimming pool, spa, saunas or any aquatic amenity, there is a superior metric: <strong>TRevPAR <\/strong>(Total Revenue Per Available Room).<\/p>\n\n\n\n<p><strong>TRevPAR = TOTAL revenue (accommodation + restaurant + spa + pool + events) \u00f7 Available rooms<\/strong><\/p>\n\n\n\n<p>What\u2019s the difference?<\/p>\n\n\n\n<p>A 100-room resort with a standard swimming pool might have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RevPAR: \u20ac85<\/li>\n\n\n\n<li>TRevPAR: \u20ac95<\/li>\n<\/ul>\n\n\n\n<p>That means only \u20ac10 of each room\u2019s revenue comes from ancillary sources. You\u2019re missing out on potential revenue.<\/p>\n\n\n\n<p>That same resort, with an OPTIMISED pool, a strategically positioned spa, and well-structured wellness packages, could have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RevPAR: \u20ac90 (higher occupancy + higher rates + guests willing to pay more)<\/li>\n\n\n\n<li>TRevPAR: \u20ac135 (\u20ac45 extra from ancillary revenue)<\/li>\n<\/ul>\n\n\n\n<p><strong>Difference: 42% more total revenue per room.<\/strong><\/p>\n\n\n\n<p>How does this happen? A quality aquatic area is not a cost\u2014it is a revenue generator:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upselling room upgrades (\u201cpool view\u201d +\u20ac25)<\/li>\n\n\n\n<li>Bundled packages (\u201cspa + premium room\u201d +\u20ac40)<\/li>\n\n\n\n<li>Day-use of the pool for non-guests (\u20ac35\u201350 for 4 hours)<\/li>\n\n\n\n<li>Premium events and experiences (weddings, team-building events +\u20ac1,000\u20135,000)<\/li>\n\n\n\n<li>Cross-selling food and drink by the pool<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_strategies_to_increase_RevPAR_and_TRevPAR_with_wellness\"><\/span><strong>5 strategies to increase RevPAR (and TRevPAR) with wellness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Strategy 1: Create &#8220;Wellness Experience&#8221; packages<\/strong><\/p>\n\n\n\n<p><strong>Before: <\/strong>\u201cRoom \u20ac100\u201d<\/p>\n\n\n\n<p><strong>After: <\/strong>&#8220;Premium Wellness Room \u20ac120 + 24-hour spa access + 60-minute massage + gourmet breakfast&#8221;<\/p>\n\n\n\n<p>You haven\u2019t raised the price. You\u2019ve created a perception of value. RevPAR rises automatically because guests willing to pay more see a real justification.<\/p>\n\n\n\n<p><strong>Strategy 2: Smart upselling at online checkout<\/strong><\/p>\n\n\n\n<p>Offer at the time of booking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upgrade to a room with a pool view (+\u20ac15-25)<\/li>\n\n\n\n<li>&#8220;Relaxation package&#8221; with massage and dinner (+\u20ac60-80)<\/li>\n\n\n\n<li>Early check-in to enjoy the spa\/pool (+\u20ac25-30)<\/li>\n<\/ul>\n\n\n\n<p>Data from hotels implementing this show a 6\u201314% increase in up-sell conversion. That\u2019s pure RevPAR. In fact, <a href=\"https:\/\/www.revfine.com\/es\/que-es-revpar\/\" target=\"_blank\" rel=\"noopener\">revenue management studies<\/a> show that up-selling is one of the most effective levers for mid-sized hotels.<\/p>\n\n\n\n<p><strong>Strategy 3: Day-use of pool\/spa (the goldmine)<\/strong><\/p>\n\n\n\n<p>At midday, your pool is empty. Generate revenue from local guests:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u20ac35\u201350 for 4 hours\u2019 access<\/li>\n\n\n\n<li>Towel included<\/li>\n\n\n\n<li>Access to lockers<\/li>\n\n\n\n<li>Additional drinks and snacks<\/li>\n<\/ul>\n\n\n\n<p>A hotel with a well-located 200m\u00b2 swimming pool can generate an additional \u20ac800\u20131,200 per day in the low season. This strategy is particularly effective for <a href=\"https:\/\/www.fluidra.com\/es\/soluciones-comerciales\/inspiracion\/blog\/piscinas-de-hormigon-2\/\">modern concrete pools<\/a>, which allow for easy access and maintenance.<\/p>\n\n\n\n<p><strong>Strategy 4: \u2018Wellness Club\u2019 loyalty schemes<\/strong><\/p>\n\n\n\n<p>Annual membership at \u20ac1,500\u20132,500, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited access to the pool and spa<\/li>\n\n\n\n<li>4\u20136 nights\u2019 priority accommodation at a discount<\/li>\n\n\n\n<li>Priority booking, guaranteed upgrades<\/li>\n<\/ul>\n\n\n\n<p>Result: Predictable revenue + repeat bookings + more stable occupancy = consistent RevPAR throughout the year. Hotels with programmes of this type report increases of 18\u201325% in occupancy during the low season.<\/p>\n\n\n\n<p><strong>Strategy 5: Automation and quality control<\/strong><\/p>\n\n\n\n<p>A poorly maintained pool is a <strong>reputational risk<\/strong>. A spotless pool is a <strong>price differentiator<\/strong>.<\/p>\n\n\n\n<p>Automation and control systems monitor pH, chlorine and temperature 24\/7, reducing operating costs by up to 30% whilst ensuring a consistently premium experience. Guests notice it, reviews reflect it, and it translates into higher ADR. <a href=\"https:\/\/www.fluidra.com\/es\/soluciones-comerciales\/inspiracion\/\">Solutions such as those from Fluidra<\/a> automate this process, ensuring your pool area is always in optimal condition\u2014without daily manual intervention. Result: +15\u201330% price differential over the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>RevPAR isn\u2019t complicated\u2014it\u2019s a direct reflection of two decisions: how many guests you attract and how much they\u2019re willing to pay.<\/p>\n\n\n\n<p>But here is the uncomfortable truth that hotels with low RevPAR don\u2019t want to accept: <strong>it\u2019s not just a problem of pricing or marketing. It\u2019s a problem of what you offer.<\/strong><\/p>\n\n\n\n<p>Without a quality aquatic area, without wellness experiences, without amenities that justify a premium rate, you\u2019re competing on a playing field where large chains will always win.<\/p>\n\n\n\n<p><strong>With well-designed aquatic amenities strategically integrated into your offering, RevPAR becomes what it should be: a measure of success, not survival.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>What is a good RevPAR for a hotel?<\/strong><\/p>\n\n\n\n<p>There is no universal \u201cgood RevPAR\u201d. It depends on the segment: luxury (\u20ac150\u2013300), mid-range (\u20ac70\u2013120), budget (\u20ac30\u201360). What matters is your <strong>RevPAR Index <\/strong>(your RevPAR vs the competition average). If it\u2019s 100+, you\u2019re gaining market share. &lt;100, you need a strategy. Hotels with optimised spa\/pool facilities typically achieve ratios of 110\u2013130.<\/p>\n\n\n\n<p><strong>How can you increase RevPAR without lowering prices?<\/strong><\/p>\n\n\n\n<p>Create value. Options: 1) Premium amenities (wellness, swimming pool) 2) Strategic bundled packages 3) Dynamic pricing (charge more during peak demand) 4) Marketing without discounts. A hotel with <a href=\"https:\/\/www.fluidra.com\/es\/soluciones-comerciales\/soluciones\/wellness-sector-hostelero\/\">well-designed aquatic amenities<\/a> ALWAYS sells at a higher rate.<\/p>\n\n\n\n<p><strong>What is the difference between RevPAR and TRevPAR?<\/strong><\/p>\n\n\n\n<p>RevPAR = rooms only. TRevPAR = ALL revenue (spa, restaurant, events, pool). For hotels with amenities, <strong>TRevPAR is the correct metric<\/strong>. A hotel with a RevPAR of \u20ac80 but a TRevPAR of \u20ac120 means that 33% of its revenue comes from wellness\u2014a source that many overlook. <a href=\"https:\/\/www.mylighthouse.com\/resources\/blog\/trevpar\" target=\"_blank\" rel=\"noopener\">Learn more about TRevPAR in revenue management guides<\/a>.<\/p>\n\n\n\n<p><strong>How does the quality of the pool\/spa affect RevPAR?<\/strong><\/p>\n\n\n\n<p>Directly. A poor pool = a reputation problem (bad reviews, guest disloyalty). An impeccable pool = a price differentiator (+15\u201330%). <strong>Automated systems ensure consistent quality, which justifies a premium rate and improves occupancy. Result: ADR +15% + better reviews = RevPAR +15\u201325%.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What exactly is RevPAR and why is it different from ADR? RevPAR (Revenue Per Available Room) is a figure that tells you exactly how much revenue you generate per available room in your hotel, regardless of whether that room is occupied or not. Unlike ADR (Average Daily Rate), which only measures the average price of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":64391,"template":"","meta":{"_acf_changed":true},"new-category":[],"class_list":["post-64398","new","type-new","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/new\/64398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/new"}],"about":[{"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/types\/new"}],"author":[{"embeddable":true,"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/users\/22"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/media\/64391"}],"wp:attachment":[{"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/media?parent=64398"}],"wp:term":[{"taxonomy":"new-category","embeddable":true,"href":"https:\/\/www.fluidra.com\/ca\/wp-json\/wp\/v2\/new-category?post=64398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}