In 1981 he graduated in Business Administration from the Escuela Management School.
He started his career in the marketing department of several family owned companies, including Casera and Schweppes. In 1989 he joined the sales department of Plasteral and headed the Spas Division. He has spent all of his career in marketing and communication related positions.
Having left the Fluidra Group, he now runs several real estate companies and a number of communication and family-owned businesses.
Mr. Óscar Serra Duffo is the Chairman of the Board of Directors of Boyser, S.L