Fluidra boosts its presence in Australia by purchasing Price Chemicals

Fluidra, the Spanish listed multinational group devoted to developing applications for the sustainable use of water, has acquired Price Chemicals, an Australian company specializing in manufacturing and distribution of chemical water care products.

The acquisition follows Fluidra’s strategy to reinforce its presence on the Australian market, completing the range of products offered to the market – such as pumps, filters, pool accessories, and heating – with chemical products to disinfect and maintain crystal clear pool water.

Eloi Planes, Fluidra’s CEO, says “Australia is very important for us because of its growth and because of its significant tradition and contribution to the pool industry worldwide. With Price Chemicals AstralPool Australia will add a comprehensive range of top chemical products to its product catalog, thus strengthening our market position.”

Price Chemicals is one of the leading companies supplying water care products to the Australian pool & spa industry. With annual sales of nearly 7 million euros, this former family business, founded in 1984, counts with a production facility near Sydney.

Fluidra has been present in Australia since 2006 through AstralPool Australia, having become the market leader with eight branch offices and own production sites near Melbourne. The objective is to take advantage of its existing distribution network offering also water care products; Price Chemicals counts with one of the best known brands in the industry called Purex.

Fluidra, national and international benchmark for sustainable use of water

Fluidra is a multinational group listed on the Spanish Stock Exchange, dedicated to developing applications for sustainable water use. The company specialises in solutions for water conservation, handling, treatment and enjoyment.

Fluidra operates in 43 countries by way of 150 branches and production centres located in the main markets. Fluidra products are distributed to more than 170 countries due to an extensive sales network. The group has some 3,600 employees.

Respect for water and its rational use are two concepts at the core of the philosophy of the group. The companies which comprise Fluidra, some of these with 40 years of experience, have grown with this vision, specializing in a four business units: water treatment, fluid handling, irrigation and pool/wellness.