The country is an important tourist destination and presents business opportunities in swimming pool construction and wellness centres.
With this opening, plus the already existing branches in Serbia, Montenegro, Romania and Bulgaria, the group now has five branches in the region and operations in 44 countries around the world.
Eastern European sales reached 30 million euros in 2014, 5.2% of the group’s total sales revenues.
Fluidra, the multinational group listed in the Spanish stock market devoted to developing applications for the sustainable use of water, has opened a branch in Croatia to boost its business in Eastern Europe. The new branch, based in Zagreb, adds to those the group already has in Serbia, Montenegro, Romania and Bulgaria.
The region is strategic for Fluidra, which earned 30 million euros in Eastern Europe in 2014, namely, 5.2% of its total sales. The new branch measures around 600 m3 with offices and storage space and is managed by Nino Ganchev, who is also the manager of Fluidra Serbia and Montenegro.
According to Eloi Planes, CEO of the Fluidra Group: “Croatia offers many possibilities for the water sector as it is one of the biggest tourist destinations in the Mediterranean. The country has invested a great deal in quality infrastructures, such as pools, wellness facilities and spas, in order to attract high level of tourism all year round.”
With a population of 4.2 million inhabitants, Croatia as a country is very centred around tourism, which accounts for 15% of its gross domestic product. Around 13 million tourists, primarily Germans, Slovenians and Austrians, visited Croatia last year. The country is implementing the Croatia 365 programme to break the seasonal nature of its tourism demand and provide attractions all year long, such as its rich gastronomy, cultural proposals and routes focused on health and wellbeing.
Fluidra, national and international benchmark for sustainable use of water
Fluidra is a multinational group listed on the Spanish Stock Exchange, dedicated to developing applications for sustainable water use. The company specialises in solutions for water conservation, handling, treatment and enjoyment.
Fluidra operates in 44 countries by way of 150 branches and production centres located in the main markets. Fluidra products are distributed to more than 170 countries due to an extensive sales network. The group has some 3,600 employees.
Respect for water and its rational use are two concepts at the core of the philosophy of the group. The companies which comprise Fluidra, some of these with 40 years of experience, have grown with this vision, specializing in a four business units: water treatment, fluid handling, irrigation and pool/wellness.