Fluidra Everyday


My name’s EveryDay, Fluidra’s mascot. I was born on 22 March 2010, on World Water Day.

I come in the shape of a calendar because my mission is to remind you every day that water, just like all other natural resources, is a valuable and scarce commodity that we should look after and protect. Around 70% of the Earth’s surface is covered in water, but only 3% is drinking water.

At Fluidra we firmly believe that by looking after water on a daily basis we are looking after the world. We must bear in mind that our daily decisions, both at work and at home, are crucial to our planet. The future is in our hands!

Fluidra’s employees already know me… I give them advice, post guidelines and other useful information. I also organise activities for the employees and their children, such as drawing and photography competitions.

Now that I’ve introduced myself, I hope that we will meet again and that I can give you the odd piece of advice that will make us more eco-efficient and eco-friendly.

Yours daily,