Fluidra becomes a corporate partner of Barcelona Tech City

Fluidra, a global leader in the pool and wellness equipment sector, has signed an agreement with Barcelona Tech City to become a corporate partner of the biggest digital and technology hub in southern Europe.

The agreement will allow Fluidra to become part of the entrepreneurial and startup ecosystems, and to take advantage of this direct contact to develop innovative solutions. In any event, the partnership will help the company to have a closer relationship with its consumers thanks to enhanced management and flexibility, two key aspects for the development of its business.

In the words of David Tapias, Fluidra LAB and EMEA R&D Director, “the partnership with Barcelona Tech City reinforces our desire to continue to be a leader in innovation and technological change in the pool and wellness sector. This partnership should facilitate access to new talent, new ways of doing things and innovative solutions that will not only help Fluidra, but also the pool sector as a whole to adapt to the momentous changes that are taking and will take place”.

Miquel Martí, CEO of Barcelona Tech City, said that “Fluidra joining us as a partner puts us in a great position to help the digital transformation of big businesses through our ecosystem. It will also allow us to grow alongside a leading company that has been spectacularly successful over the past few years”.