This site uses its own and third-party cookies. Some of the cookies are necessary to navigate the site. To enable or limit cookies, or to obtain more information, click on Customize settings

Accept all cookies

Bruce W. Brooks



  • Category Executive
  • First designation July 2, 2018

Bruce W. Brooks earned a Bachelor of Science degree in Marketing from The University of Virginia.

Mr. Brooks brings significant international leadership experience to Fluidra, having been previously with Black & Decker Corporation for over 20 years. Starting his career there in 1986, Mr. Brooks held several positions while at Black & Decker, including Group Vice President and President of the Consumer Products Group; President, Construction Tools; and Vice President, Consumer Power Tools.

In 2011, Mr. Brooks joined Zodiac Pool Solutions as Chief Executive Officer.  In his time with Zodiac, Bruce transitioned the company to a dedicated focus on the residential pool market and led its financial resurgence following 2011.

In 2016, Mr. Brooks oversaw Zodiac’s successful ownership transition from the Carlyle Group to the Rhône Group and, in 2018, was instrumental in setting up the transformational merge with Fluidra.

Throughout his career, Mr. Brooks has demonstrated an expertise in growing existing businesses as well as expanding into new markets, both domestic and international, and is recognized for his strategic thinking and ability to implement processes and systems that successfully achieve short- and long-term objectives.

Mr. Brooks serves as Chief Executive Officer and board member of Fluidra.

Back to about fluidra