Mission, Vision and Values


Our mission is to create the perfect Pool and Wellness experience responsibly.

Our mission by stakeholder


shareholder and investor

Fluidra generates sustainable value within an ethical business and financial environment.


Fluidra provides a great place to work where the employees can realize their full potential and be recognized.


Fluidra helps grow their business by providing innovative quality product and services.


Fluidra develops strong partnerships through innovation, quality, service level and cost.

end user 

Fluidra creates the perfect pool and wellness experience to enhance comfort, enjoyment and peace of mind.

planet & society

Fluidra commits to use sustainable products and practices to protect future generations.


To enhance lives through innovative and sustainable solutions that transform the way people enjoy water for recreation and health


Values wheel