Born in Barcelonain 1962. He obtained a Degree in Business Administration from Management School in 1981.

He started his career in the marketing area of a number of family businesses, notably La Casera and Schweppes. In 1989 he joined the Commercial department of Plasteral, taking responsibility for the Spas division. Throughout his career, he has worked in the areas of marketing and communication.

At present, he does not provide services for the Fluidra Group, focusing his professional activity on the management of a number of real estate, communication, and family companies.

He is the chairman of the Board of Directors of Boyser, S.L.