Fluidra boosts its presence in Russia and its irrigation business unit following the acquisition of Akva-Landschaft

Fluidra, the Spanish listed multinational group devoted to developing applications for the sustainable use of water, has strengthened its irrigation business unit following the acquisition of the assets of the Russian company Akva-Landschaft, the official distributor in Russia for Rain Bird, the world's leading manufacturer of irrigation systems.

This operation is yet another step forward in the Fluidra Group's ongoing process of internationalisation and will enable it to increase the capacity of its irrigation business unit to penetrate the global market, one of the targets of its strategic plan. The acquisition will thus strengthen a part of its business that is gaining increasing importance on a market as strong as Russia, where Fluidra already occupies a leading position in the pool segment.

Akva-Landschaft, whose annual turnover is just over 1.5 million euros, makes 40% of its income from the professional channel through the distribution of irrigation and gardening products, and 60% from the direct installation of irrigation systems for golf courses and large green spaces, all of which are areas of business with a promising future in the country.

Fluidra Russia acquired Akva-Landschaft's business and client portfolio in an operation in which the outlay of the Spanish multinational was limited to the firm's fixed assets, at a cost below the net book value.

As an international group that concentrates on the pool segment and with Europe as its main traditional market, Fluidra aspires to become the world's leading group devoted to applications for the sustainable use of water. Its significant expansion in Asia-Pacific, America and the Middle East has placed the company as one of the global leaders in sustainable water treatment, pools, fluid handling and irrigation systems.