Fluidra acquires Datapool to lead digitalization and efficiency in the pool sector

29 de mayo de 2026 – Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. With this transaction, the company reinforces its strategic commitment to sustainability, operational efficiency and the digitalization of the sector.

The transaction represents the evolution of a collaboration that began in 2024, when Fluidra invested in Ecotropy through Fluidra Ventures, its Corporate Venture Capital fund focused on startups with the potential to transform the pool and wellness sector through technological innovation.

With this acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools, consolidating its role as a key part of the company’s value proposition. The platform incorporates advanced analytics capabilities, IoT solutions and real-time data within an open and scalable architecture, in line with the company’s strategy to offer connected and sustainable solutions that maximize the efficiency of aquatic facilities and accelerate the transition towards smarter management models.

Datapool outfits aquatic facilities with digital twins, enabling pools to be managed using reliable, real-time data and replacing management models based on estimates or manual supervision.

In this way, the platform simulates the optimal operation of each facility and continuously compares it with variables such as energy consumption, occupancy, weather conditions and water quality, providing a comprehensive view that helps anticipate incidents, optimize resources and improve operational performance.

Thanks to this technology, operators can reduce operating costs by 10% to 25% by optimizing water and energy consumption without the need for construction works or invasive interventions; monitor and adjust key parameters such as temperature, water quality and occupancy in real time; automate management through predictive models that adapt climate control and operations to real demand; generate automatic reports with traceable data for audits, tenders or grant applications; and plan investments and improvements based on objective data.

“This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions,” said Thorsten Muck, Commercial Pool Director at Fluidra.