Fluidra expands presence in luxury tourism with new projects in Dubai, Egypt and Mexico worth €5 million

Fluidra, a global leader in connected equipment and solutions for the pool and wellness sector, is advancing its role in the luxury tourism market with new projects in Egypt, Dubai and Mexico valued at €5 million. These developments strengthen the company’s Commercial Pool Division, which accounts for 9% of Fluidra’s sales.

In Egypt, Fluidra is executing a turnkey project for a 5,900-square-meter lagoon, fully designed and equipped in line with MEP (mechanical, electrical and plumbing) engineering standards. The facility also includes advanced lighting and water treatment systems. The lagoon is part of The MED, an exclusive development on Egypt’s northern Mediterranean coast that blends nature, culture and technology to create a sustainable, next-generation community.

In Mexico, through its local subsidiary, Fluidra is supplying and installing equipment for the refurbishment of five swimming pools at the Fiesta Americana Cozumel All Inclusive Resort, located on the island of Cozumel. The scope of work includes installation of liners and the complete renovation of filtration systems in the pool equipment rooms. Fluidra is overseeing execution, management and on-site supervision of the project.

In Dubai, the company has supplied equipment for regenerative filtration and offline chlorination systems as part of Phase 1 of the Dubai South Lagoon project, a luxury development featuring 29,500 m² of artificial lagoons. Fluidra’s contribution has been critical in delivering optimal water quality for this cutting-edge destination.

Dubai South Lagoon is located near Al Maktoum International Airport. It will feature over 800 villas, 200 waterfront mansions and a one-kilometer crystal-clear lagoon, framed by beaches and a three-kilometer promenade, offering a blend of luxury and sustainability.

“At Fluidra, we promote responsible tourism that balances our clients growth with the sustainable use of a vital and limited resource: water,” said Thorsten Muck, General Manager of Fluidra’s Commercial Pool Division. “We do that through facilities designed to minimize consumption, maximize efficiency and create a positive impact on the environment.”