Fluidra to acquire Variopool Group

Fluidra, a global leader in equipment and connected solutions in the pool and wellness sector, has agreed to acquire 100% of Variopool Holding BV (“Variopool”), headquartered in the Netherlands. The company, which plays an active role in commercial pool projects across the world, is a recognized specialist in the design, production and installation of movable swimming pool floors and walls (bulkheads), as well as aquatic playgrounds and underwater windows.

Variopool has a team of around 65 employees and is expected to generate sales of €25 million and EBITDA of around €3.5 million in 2025. The company’s movable swimming pool floors and walls help optimize, repurpose and increase the flexibility of commercial pool facilities. Variopool will be valued at less than 6 times the expected 2025 EBITDA, on a debt and cash-free basis. The price will be paid in 2 installments – one at completion and the other in 2027.

With this move, Fluidra reinforces its position in the commercial pool segment, as Variopool’s offerings perfectly complement its existing portfolio, generating valuable cross-selling opportunities. “Variopool will enhance our commercial pool positioning and provide us an avenue to scale the business. We are excited by the opportunity to grow in commercial pool and look forward to welcoming Variopool to Fluidra”, said Jaime Ramírez, Fluidra’s CEO.

Marco Coesel, Founder and Owner of Variopool, says: “joining forces with Fluidra will enable significant expansion of our product offerings and capabilities, and we are excited to be part of a global leader in pool equipment.”

The two companies are already working together on multiple different international projects. The whole Variopool team is excited about this new chapter and looking forward to continue supporting the growth of the combined businesses.

The acquisition is subject to customary closing conditions and is expected to be completed in the first quarter of 2026.