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Fluidra, the global leader in equipment and connected solutions in the pool and wellness sector, has announced a strategic investment in Hotta, a fast-growing climate-tech startup delivering plug-and-play heat recovery systems powered by data center operations. Through Fluidra Ventures, its investment fund, the company strengthens its commitment to sustainability and expands its suite of Digital Services for commercial pools.
Hotta operates a unique infrastructure: modular data center units that serve a dual purpose—processing digital workloads while simultaneously generating thermal energy. These units are installed at or near customer sites and directly connect to the pool facility’s water heating systems. Commercial pool operators simply use Hotta as they would a traditional heater—with no upfront investment, lower energy costs, and zero added complexity.
Low cost circular and sustainable heating
Heating is one of the largest energy expenditures in commercial pools, often consuming up to 30% of facility energy. Hotta’s solution allows operators to reduce heating costs by up to 70%, while eliminating the capital burden of purchasing or installing new heating equipment.
The service-based model is simple: Hotta owns and operates the infrastructure, managing both the thermal delivery and the computing operations. Pool facilities only pay for the heat they use—transforming waste heat into usable, low-cost, low-carbon energy.
Towards a more sustainable pool expanding the Digital Services Portfolio
“With this investment, Fluidra continues to reinforce its commitment in Sustainability and our vision for energy-efficient, sustainable aquatic experiences,” said David Tapias, Director of Innovation at Fluidra. “Hotta’s infrastructure-as-a-service model aligns perfectly with the needs of commercial pool operators looking to reduce costs, meet carbon goals, and avoid operational disruption.”
Hotta joins Lynxight (AI-powered pool safety) and Datapool (a digital twin tool that enables real-time monitoring, analysis, and optimization of the energy, water, and operational performance) in Fluidra’s growing Digital Services ecosystem for commercial pools, reinforcing Fluidra’s leadership in connected, sustainable pool operations.
High applicability across the Commercial Pool segment
Although Hotta’s solution is not pool-specific, its ability to deliver predictable, on-demand thermal energy makes it particularly relevant for municipal, hospitality, and wellness pools seeking to decarbonize their operations. It supports multiple heating applications—pool water, showers, HVAC, spa zones—offering unmatched flexibility and zero emissions at the point of use. With successful deployments already in progress, the investment supports joint go-to-market strategies, technical integration opportunities, and the scaling of low-carbon thermal energy across key pool markets worldwide.